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Social Media For The Uncomfortable WorkshopsThursday, November 5, 2009 at 9:30 AM - Thursday, December 10, 2009 at 3:00 PM (PT)San Mateo, CA |
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Event Details
Social Media for the Uncomfortable
presents
Web 2.0 Tools for Making You More Viable and Valuable in Today’s Marketplace
Thursdays November 5 (Workshop 1) & November 12 (Workshop 2)
and
Thursdays December 3 (Workshop1) & December 10 (Workshop 2)
9:30 A.M. – 3:00 P.M.
Altimeter Group’s Hangar (At the Crossroads)
1855 S Grant St reet #100
San Mateo, CA 94402-2667
Concerned about privacy? Assume that Social Media is trendy or kids’ stuff? Don’t think you have time to set up and maintain profiles? Believe it’s all too complicated?
Think again! Employers use Social Media to find talent. Peers, clients and customers are active on LinkedIn, Facebook, Twitter and other outlets and you cannot afford to be absent.
Learn from tech savvy boomers how to create a dynamic online presence and maintain the level of privacy that is right for you. We understand the hesitations, concerns and reluctance that workers of a “certain age” feel about social media.
Join us for one or more hands on workshops, taught in an intimate classroom setting, where you will come away with material you can use right away in your social media profiles. Class size is limited to guarantee plenty of individual attention and hands on direction. Room is internet connection equipped, so bring your laptop for maximum productivity.
Crafting Your Online Integrated Marketing Campaign
Offered Thursday November 5 and again on Thursday December 12, 2009. In this workshop you’ll define your personal brand and design your integrated marketing campaign. Identify your tagline and keywords. Write online profiles, polish your resume, and create short and long form bios. From here, we’ll take you step-by-step through uploading a dynamic LinkedIn profile.*
Please email your resume in advance of workshop to socmed4you@gmail.com, and bring your laptop and a digital headshot to the workshop.
9:30 a.m. – 3:00 p.m. (Box lunch will be served)
Polishing Your LinkedIn Profile and Best Practices
Offered Thursday November 11 and again on Thursday December 19, 2009.
Capitalize on the work you did in workshop 1. Maximize your LinkedIn presence with lookups, Q&A, becoming a subject matter expert, introductions, maximizing search results, and expanding connections. Integrate your professionally-oriented Facebook and Twitter accounts with LinkedIn.
9:30 a.m. - 3:00 p.m. (Box lunch will be served)
Cost $125 per session or $230 for series of 2
When & Where
Altimeter Group's Hangar (At the Crossroads, Highways 101 at 92)
1855 S Grant Street #100
San Mateo,
CA 94402-2667
Thursday, November 5, 2009 at 9:30 AM - Thursday, December 10, 2009 at 3:00 PM (PT)
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Hosted By
Social Media For the Uncomfortable
Presenters:
Carlos R. Hernandez
I am a Social Media Catalyst, Trainer and Connector to people desiring to be Web 2.0 savvy, but especially to Baby Boomers.
Why so?
In February of 2007, I elected to pursue a calling to help people. I especially identify with fellow Baby Boomers who are intimidated by emerging social media technologies.
I have been successful by working with individuals and businesses to leverage Web 2.0 technology in their sales and marketing initiatives. My talent is to show fellow professionals how to develop networks and connections via LinkedIn, Facebook and Twitter in an integrated and cross-promotional manner.
I made the conscious decision to become a social media change agent by combining my talents of public speaking, problem solving and teaching. My passion and knowledge are grounded in a 28-year professional career working for Westinghouse Electric & Eaton Corporations in technical-solution sales, marketing and project management. Academically, I studied Civil Engineering at Stanford University’s School of Engineering.
Contact: CarlosHernandezSF@gmail.com
Connect with Carlos here: www.xeesm.com/carlosrhernandez
Megan A. Bourne
I combine marketing know-how with a focus on building communities. I believe that we are meant to solve problems and achieve our goals by working together, and that social media enables us to broaden our connections, tapping into vast networks and deep reserves of expertise. My recent experience in overcoming social media discomfort inspired me to help others advance their careers with carefully crafted professional profiles.
After 20 years of building and managing departments, creating project teams, bringing people together to raise money, and gathering folks together online, I‘m convinced that community is where the action and results lie.
I bring to bear experience in marketing management and communications, building constituencies, and raising money for corporate and non profit organizations. I’ve been Alumni Director at Tulane University, Sales and Marketing Manager for House of Blues New Orleans, and General Manager at BMP Audio, a boutique syndicated radio production company. My consulting engagements have included Intuit, Oracle, House of Blues, and ABC/Disney. I am an active volunteer, currently working on communications for the League of Women Voters California and fundraising for Ecole Notre Dame des Victoires.
Contact: MeganABourne@gmail.com
Connect with Megan here: www.xeesm.com/meganabourne
Thank you for registering for tomorrow's workshop! This is a very hands-on session, so bring a laptop if you can.
And, if you have not done so, please email your resume to socmed4you@gmail.com. Please also indicate if you're willing to share your resume material with the class. We'll be doing a lot of creative work around creating your profiles, and it's very powerful when the whole group helps each other.
Looking forward to seeing you tomorrow,
Megan & Carlos